There is an obvious charm in thinking big: the big TV campaign, the wall-to-wall press advertisements, the endless round of radio commercials. Big, however, does not mean successful.
You wouldn’t be in business if you had endless amounts of money to throw at indistinct markets; groups rather than individuals. Vibrand thrives on small.
The new media starts small. One carefully chosen idea can spread like a virus, bring people onto the street, can over-throw a government. Winning people over not to choose your brand, but making it as natural as breathing is what we do. A vibrant, living thing.
Your brand isn’t a choice, it’s an imperative.